Personalized Palettes, a Content Exercise, and The Witches Lesson
November 13, 2020
Give your audience an interactive quiz for personalized content (a la Sherwin-Williams). Decide how to walk, run, jog, or sprint (thanks to ...
Showing posts with label Content Marketing Institute. Show all posts
Showing posts with label Content Marketing Institute. Show all posts
Whip Up a Tantalizing Blog Post With These 9 Ingredients
November 12, 2020
A winning meal on MasterChef must be so delicious, so tantalizing the judges would want to eat it every day. How can you do that to keep rea...
How a Digital-First Content Strategy Can Help Print [Winning Example]
November 11, 2020
A digital-first content marketing strategy doesn't mean digital only. That lesson comes from TD Ameritrade Institutional and its content...
What You Need to Know About the Data Party Game
November 10, 2020
What’s in a name? In the data game, it could be a lot or nothing at all. Robert Rose sets the record straight on audience data origins, why ...
Make Content Integral to Your Lead Generation
November 09, 2020
Can content marketing help or even drive your brand’s lead-generation and nurturing strategy? It sure can. Let’s see how. Continue reading ...
3 Ideas to Blow Out Your Content Competitors [The Weekly Wrap]
November 06, 2020
Three things to learn from this week’s examples: Suspenseful storytelling isn’t limited to Halloween. Consider how social media can help you...
How to Do Chat Marketing: 6 Experts Reveal Their Secrets [Examples]
November 05, 2020
Average email open rate in 2020? 21%. Average Facebook Messenger open rate? Almost 80%. And yet, chatbots remain an untapped channel for man...
5 Underused Ways to Get Better Content Ideas
November 04, 2020
You can’t think like customers unless you go into the field to do your research. Here are five less-used channels and non-obvious, always-re...
7 Content Experts Share What Matters Most in 2021
November 03, 2020
How do you build a content plan for 2021 when you don’t have a clear picture of what’s going to happen? Seven experts hash out the key issue...
Why You Should Avoid the Broetry Writing Trend
November 02, 2020
Broetry can drive engagement and clicks, but the writing format can undermine your goals in the long term. Here's why you should avoid b...
Benchmarks and Outliers, Endings and Beginnings [The Weekly Wrap]
October 30, 2020
This week, we look at benchmarks and outliers from Animalz research. We spot the end for someone’s LinkedIn Live (and perhaps a beginning fo...
Audience Research Led to Tattoo-Worthy Content Marketing
October 29, 2020
Surveys show audience research can bring bigger success. Learn how one brand used it to create impactful messaging, find the right channels,...
How to Get Big Results From Small Content Marketing Teams
October 28, 2020
Most content marketing teams are small. With few hands on the content marketing deck, everything you do should perform. Put these tips into ...
How to Get in Your Customers’ Heads for Invaluable Research
October 27, 2020
When the Sierra Club of Colorado needed to raise awareness and raise money to support its efforts, the grassroots organization used voice-of...
Charter a Content Council to Knock Down Silos
October 26, 2020
What if you could break down department silos and cross geographic boundaries in the name of stronger content operations? It’s possible with...
Fun, Fright, and Better Event Video Fill October [The Weekly Wrap]
October 23, 2020
October brings the World Series, Halloween, and this year, more virtual events. That’s why we’re talking Major League Baseball, M&Ms, an...
The Future of Content Marketing? (Spoiler: It Doesn’t Require Doing More)
October 22, 2020
Doing the hard work of content marketing doesn’t require being grandiose or controversial. But it does require “being more.” Only then can y...
How to Measure the Value of Your Subscribers
October 21, 2020
Great marketing adds value that customers are willing to invest in and that can create wealth for the business. But not all customer investm...
How to Catch and Keep a Journalist in Content Marketing
October 20, 2020
More professionally trained journalists are considering content marketing jobs. Here’s how to start a brand relationship with a writing pro ...
What to Know About Google’s FAQ Rich Snippets
October 19, 2020
Google introduced the rich FAQ snippet on its search results pages. Learn what it is, how it works, and how you can take advantage of the to...
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You know audiences now are used to receiving information almost at the speed of light. In retail, for instance, a one-second delay in mobile...
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Want a shortcut to creating content that will convert, resonate with your customers, and save you time? Enter third-party review websites. ...
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Editor’s note: You may have missed this article when CMI published it in 2016. It’s been updated because we know our readers always love to ...
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